the next agenda
Presented by ZAK, powered by SELFHOOD, our cross-culture, cross-generation, cross-geography community, The Next Agenda brings you insight from the front-line of culture.
Drop 1
fandoms,
communities
& participation
Drop 1: October 2024 – sports & fashion
In our latest series, we’re looking at how casual interest morphs into passionate fandom, and how niche trends explode into mainstream sensations across sports, fashion, lifestyle and luxury that brands can harness to better connect with different audience groups.
Our first volume looks at the journeys from disinterest to full obsession and how passions evolve into dynamic communities. How does self- and shared identity form around these spaces? And how can brands embrace the cultural convergence between sports and fashion, access the new cultural economy, and step into these communities without overstepping the mark?
coming soon
Drop 2: April 2025
Lifestyle & Luxury
